What Now? Are You Prepared When a Social Media Site Goes Away?
The TikTok ban. If you’re a content creator, chances are you’ve felt the ripple effects of this move—or at least thought about what it means for your future. It’s frustrating, unfair, and frankly, out of our control. But here’s the hard truth: this isn’t the first time a platform has disrupted our world, and it won’t be the last.
For too long, creators have been at the mercy of corporations and algorithms. But this moment? It’s a learning lesson, and it’s screaming one thing loud and clear: you need your own space on the internet.
For too long, creators have been at the mercy of corporations and algorithms. But this moment? It’s a learning lesson, and it’s screaming one thing loud and clear: you need your own space on the internet.
Why You Can’t Rely on Social Media
When you’re solely on social media, you’re playing on someone else’s front lawn. They set the rules, they decide when to change them, and, as we’ve just seen, the plug can be pulled at any moment. Your content, your followers, and even your revenue streams could vanish overnight.
Building your platform—a website—isn’t just a backup plan. It’s a MUST-HAVE. If you have watched any YouTube videos, you probably have seen an ad for a website-building service.
Why Having Your Own Website is a Must
A website gives you control over your content, your audience, and your future. Here’s how:
- Email Lists: Social media algorithms might hide your content, but an email list delivers directly to your audience’s inbox. No middleman and no distractions.
- Blogs: Your content stays up as long as you want, searchable and discoverable. A blog is your digital legacy.
- E-commerce: Sell your products, courses, or services without giving a cut to the platform.
- Community Building: Forums, exclusive memberships, or even private messaging tools can create a deeper bond with your audience—on your terms.
- Freedom from Community Guideline Violations: On your own website, you’re not at the mercy of arbitrary community guideline violations. You set the rules, control your community, and post what you want.
Stop Giving Your Content Away for Free
Every time you post on a platform, you’re building their empire, not yours. Sure, they give you reach, but they also own the stage. It’s time to flip the script. Invest in your brand, your space.
Welp, What’s Your Move?
The TikTok ban is a wake-up call, but it doesn’t have to be a death sentence for your creative goals. Start building your website today. Own your content. Own your audience. Own your future.